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| Mashable |
In my last blog post I introduced the current and future battle of mobile computing. The rate at which Facebook and Google come out with new ideas and applications for the virtual community is astonishing. Since my last blog Google has made another move against Facebook. Google’s +1 button is the answer to Facebook’s Like button. It will act as a “public stamp of approval” for any and everything that Google shows you on its site according to Google Labs. And not just that, pretty soon external websites will be able to include a +1 button on their own site that allows viewers to recommend a story, ad, or whatever to everyone else. Here is a video introducing Google’s new move into social media.
And a day after the button was understood by tech junkies; somebody has cracked the code and found a way to put +1 on external websites. Google had said that this wasn’t going to be made public for a while. It just goes to show you how quickly the public expects these new advancements in social media. In a similar fashion, internet users found holes in the New YorkTimes innovative paywall and breached it within the first week of use.
Advertising money is how these two websites generate revenue. Google stepped into the social networking scene with Google Buzz in early 2010 because Facebook was taking away tons of advertisers. To date, Google has had very little success with their making their business more social. The +1 button takes a different approach then Buzz and hopes to take hold of some Facebook users.
The reason we are seeing advertisers turn more to Facebook with the placement of their ads is because new ad platforms see quality over quantity in the form of expression is greater than impression. Facebook allows advertisers to target their audience with the use of keywords and the user’s demographics. Google has been using the impression model of advertising. Where more clicks equals more money. While Google has more unique visitors according to a Nielsen Company study, Facebook users spend 5 times as long on the site.
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| Marketing Charts |
To update the battle going on between Apple and its many competitors, both HP and Dell top executives badmouthed the iPad this week. In an interview with CIO Australia Andy Lark, Dell’s Global Head of Marketing Enterprises alleged:
“[Apple has] done a really nice job, they’ve got a great product, but the challenge they’ve got is that already Android is outpacing them. Apple is great if you’ve got a lot of money and live on an island. It’s not so great if you have to exist in a diverse, open, connected enterprise; simple things become quite complex.”
So there you have it. The battle rages on…on the web. The Google v. Facebook, search engine v. social network skirmish seems to be the most interesting as of now. I believe these fights between digital media companies can only mean good things for the public consumer. We get more variety of newer technologies at a rapid pace.
Tweet of the day:
cnnbrk CNN Breaking News
Interior Minister: Ivory Coast's air and sea borders have been closed indefinitely #IvoryCoast http://on.cnn.com/hHoJhY
You asked for some help with your quality of writing and I have a few tips for you from this entry and from reading several of your others through out the semester. Please make sure to proof read thoroughly. It's so easy to just over look things, and besides, proof reading it's fun, but it has to be done. Mistakes just decrease credibility. Make sure you are writing in complete sentences. Use colons and semi colons to connect some of your sentence fragments to other sentences. Read slowly through each sentence to make sure it makes sense, there are no grammatical errors, and and that they are to the point. You can always copy and paste your text into a word document. I've found they have an even better spell and grammar check than blogger does.
ReplyDeleteYou may want to use your first paragraph as a good introduction for what your overall blog is about. Really concretely define to your reader what they are about to read. You can do this a number of ways. One way would be ending the first paragraph with a sentence that summarizes your blog. Example-Today I will be analyzing x, y, and then z. So that the reader really knows what to expect, and this also serves as an outline for you.
I hope this helps!
Since Sadie has given you some pretty sound proofreading, grammer, etc. advice I'll try to help you out with your use of inverted pyramid style. I think a good start would be addings a brief introductory paragraph, like Sadie suggested. Grab your readers attention with the first sentence and then tell your reader what they are going to learn in your post.
ReplyDeleteYou did a good job in this post keeping the most important informaiton first, the +1 button increasing competition between Google and Facebook. Then following with how this battle between the two affects advertising dollars which is extremely important in the online world. But looking back to past posts sometimes the most interesting parts of your post got lost somewhere in the middle. Remember to keep the most important information towards the beginning so that if your reader quits reading after the second paragraph they leave with the most important information.
Isaac,
ReplyDeleteI found your most recent post to be well-written overall. You did a good job with your wording, and sounded very professional in your writing.
Sadie pretty well covered any suggestions i have for improving your writing, and Christa did a great job suggesting ideas for improving your inverted pyramid style.
I will add that i found this post very informative. I was unaware of Google's +1 addition. I was not sure what the point of this +1 was used for until i watched the youtube video embedded in you post; which explained in more detail the use of this button.
I also liked the "tweet of the day" that you included in the end of your post, nice addition to your blog that i have not seen anywhere else.